Digital Marketing for New Member Acquisition: What Credit Unions Need to Know

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IS DIGITAL MARKETING THE ANSWER CREDIT UNION LEADERS NEED?

As a credit union marketing agency, our team has been at the helm of national, regional and hyper-local campaigns leveraging traditional and digital media over our nearly 20 years of experience. In short, we’ve seen it all and have a first-hand understanding of the benefits Digital Marketing offers Credit Unions.

Digital Marketing Benefits for Credit Unions Reach

Digital Marketing allows even small, local credit unions to compete with larger institutions with a widespread physical footprint and low cost of entry. Just as online and mobile products and services make it possible to serve members anywhere, anytime, digital platforms bring those products and services to their attention.

For our clients, digital channels such as paid search, display advertising, and rich media create expanded territories for service. We can target and convert new members to boost deposits and accounts opened even without physical branches present. For credit unions with lending power across state lines, widening the pool of potential borrowers means more applications, approvals, and loans funded.

Targeting
Credit union members (current and potential) have complex layers of needs and wants regarding their finances. Digital marketing allows us to tap into those complexities and address those needs with hyper-detailed targeting and messaging.

With the ability to segment audiences, digital channels allow marketers to get down to the details of targeting. Persona-based targeting begins with creating in-depth profiles of our ideal credit union members, from their age and stage in life, to where they shop, how they manage their money, and their psychographics and attitudes towards finances, credit, savings and investments. Working with a clear and complete picture of who we’re targeting, we can tailor messaging and visuals to align with each persona’s individual needs.

HOW MUCH SHOULD CREDIT UNIONS SPEND ON DIGITAL MARKETING?
There is no one size fits all answer to the question of how much a credit union should spend on marketing, specifically digital marketing. Digital marketing budgets for credit unions can range from conservative to aggressive. The size of your institution, total assets, membership milestones and staff weigh into creating a bucket to help you meet your growth goals while maximizing revenue.

DIGGING DEEPER INTO DIGITAL MARKETING FOR CREDIT UNIONS
This article just scratches the surface when it comes to NAO-driving digital marketing strategies. Digital Marketing’s strengths lie in its versatility, which is why tailoring a strategy for your individual institution’s needs is not only crucial but can lead to results you’ve not quite seen before.

Ready to dig deeper? Give us a call. Book some time with our team to go over our credit union digital marketing services and insights into the current state of the financial industry and trends impacting marketing strategies.

Larry Meador
Evok Advertising
407-302-4416
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“Two’s Themed” Art Opening and Exhibition

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San Diego Based Ashton Gallery Hosts Regional Art Show.

“The Two’s Show is an excellent alternative to the larger shopping and entertainment venues, and offers a rare opportunity meet artists in studio.” stated Kate Ashton, owner of Ashton Gallery"

Kate Ashton

“The Two’s Show is an excellent alternative to the larger shopping and entertainment venues, and offers a rare opportunity meet artists in studio.” stated Kate Ashton, owner of Ashton Gallery. This event is free and open to the public. Masks will be required of all vaccinated and non-vaxinated patrons inside the gallery. The exhibit will show at Ashton Gallery from February 12th- March 8th.

Ashton Gallery at Art on 30th, located at  4434 30th Street, is the creative vision of celebrated artist, instructor and author, Kate Ashton. Now in its 7th year, Art on 30th is an integral part of the vibrant North Park Arts and Culture District of San Diego offering monthly juried exhibitions in addition to art classes, experimental work shops, working studio spaces, and professional development. More than a school or gallery, the 8,000 square foot, two- story space is a first in class, full service, supportive community where artists come to learn, collaborate and grow.  The gallery represents hundreds of professional, local artists specializing in contemporary art. For more information visit ashtonartgallery.com 

Kate Ashton
Ashton Gallery at Art on 30th
619-894-9009
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Hair Restoration Clinic Adds Key Components to Solve Hair Loss Issues

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Trichologist and nurse is creating solutions 

locally and nationally in the hair community.

More than 80 million Americans experience hair loss and 40% of these people are women. With hair being an important asset and confidence booster for most women, the clinic’s owner and Trichologist Abolore Adekoya, continually seeks new methods for treating her patients.

“Adding specific vitamins and minerals into a patient’s diet has been a part of my treatment program since I opened my practice,” Adekoya said. “When I learned how IV Hydration and IM shot therapy allow these essential vitamins and minerals to be more completely absorbed into the body, I knew I wanted to add these services into my overall programs for my clients.”

Every person’s hair restoration journey looks different, but all start the same: with a consultation and lab work. As a nurse, Adekoya knows hair loss can be a symptom of a multitude of different health issues. As a trichologist, she specializes in finding the solution that makes sense. By combining both of her skills set, along with her love of cosmetology, Adekoya and her clinic offer Chesapeake the best answer to hair loss questions.

To learn more about Trichology Nurse Suite & Wellness clinic visit tnssuite.com or @tnssuite on social media.

Arden McLaughlin
Definita
704-941-5564
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First New Orleans Themed NFT Project Launched: New Orleans Neighborhood

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A limited collection of New Orleans inspired NFT houses, buildings and landmarks by artist Megan Olsen, released by OutsiderNFTs.

"We wanted to take a long term, local perspective with this project. It’s important to us that local, newer collectors can get involved, learn about the technology, and just have fun with it."

Chris Olsen

“Many NFT projects mint thousands of items for a global market, but we wanted to take a long term, local perspective with this project” said Chris Olsen, owner of OutsiderNFTs. “It’s important to us that local, newer collectors and investors can get involved, learn about the technology, and just have fun with it.”

To launch, 16 New Orleans Neighborhood NFTs have been minted to honor the 16 original blocks of Storyville. Up to 16 new houses, buildings or landmarks will then be minted every 6 months, to slowly increase the collection size over time, allowing new collectors to enter, and raising the value of the initial pieces.

Artist Megan Olsen created the art for this project, using her unique style of paper-art and inspiration from the city of New Orleans. “We know New Orleans history can be told through its neighborhoods. We wanted to let people collect their favorite real world landmarks, and houses that reflect the soul of NOLA” she said. Megan’s other work and process can be found at @meganolsenart on Instagram, and future original pieces will be available through the New Orleans Neighborhood NFT collection.

“The Web 3 shift including NFTs, crypto and other blockchain uses has begun, and we want our community to be an integral part of it.” said Chris Olsen. “New Orleans Neighborhood can be a great first step into this technology, or a great piece of this city to add to a collection.”

The New Orleans Neighborhood project is now live. More about the project can be found on our New Orleans Neighborhood website, and the NFTs can be purchased on Opensea. Follow @NewOrleansNFTs Twitter and join our Discord for updates on all New Orleans NFT projects.

Christopher Olsen
OutsiderNFTs
607-727-1488
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Publication of Jason Schenker's The Author Institute Method: The Quick and Easy Way to Become an Author #BecomeAnAuthor

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Jason Schenker's new groundbreaking book about how to become an author is titled 

The Author Institute Method: The Quick and Easy Way to Become an Author.

"Becoming an author signals leadership, authority, and experience. In The Author Institute Method, I share my best strategies." 

Jason Schenker, Founder of The Author Institute

The Author Institute Method has been two years in the making. It follows The Author Institute's 2020 founding and the mid-2021 launch of its training program with The Author Vault at www.AuthorInstitute.org.

Jason Schenker, Founder of The Author Institute and creator of The Author Institute Method shared that "Books are the business cards of leaders. Leaders tell their stories and share their experiences. This is why leaders write books."

The Author Institute is headquartered in Austin, Texas. It was founded in 2020 by international best-selling author Jason Schenker to help leaders tell their stories, build their brands, and elevate their content marketing. Through online courses, templates, and a gamified tracker in The Author Vault, The Author Institute helps leaders write and publish complete books to meaningfully increase their professional visibility, open up new career opportunities, and position them as thought leaders.

Schenker, who began using the hashtag #BecomeAnAuthor, shares the most important value propositions of authorship in his latest book. He notes that "Becoming an author signals leadership, authority, and experience. In The Author Institute Method, readers learn how to tell their story, write a complete book, and publish their book in a short amount of time. If you want to lead, it's time for you to become an author."

You can order a copy of The Author Institute Method online here: https://www.amazon.com/dp/B09RGMXSFM

The Author Institute Method was published by Prestige Professional Publishing on 28 January 2022, and it includes original research from The Futurist Institute.

Media Relations
Prestige Professional Publishing LLC
512-425-0670
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How Long Is Exile?: Book II: Out of the Ruins of Germany Book by Astrida Barbins-Stahnke

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The Aftermath of the War and the Hope of the Refugees.

"Milda delves into the past to tell her children stories from 1944 to 1950, which she describes as a ‘separate, colossal era ruled entirely by the forces of war."  

Blue Ink Review

Astrida Barbins-Stahnke was born on March 15, 1935, in Priekule, Latvia. Her family’s days on the farm, with its sunshine and dark clouds, ended on Sunday morning, October 8, 1944, when the German and Russian armies were at their borders. They have two hours to escape, which they did in our horse-drawn wagon. Suddenly they were six homeless refugees. Until the end of the war, they traveled through bombed-out Germany. When the war was over, they found themselves in the American Zone, in Esslingen, in a Displaced Persons’ (DP) camp, where they lived until they immigrated to the United States in August 1949. After living a year in Charlotte, North Carolina, they relocated to Cleveland, Ohio, where her father formed a church and helped establish the Latvian Community

About Authors Press

Authors Press is an online publishing company and book reseller catering to the needs of both experienced and aspiring authors as well as readers. They offer the best publishing solutions for full-time and independent authors. The company’s team of proofreaders, editors, designers, and publishing professionals are committed to achieving industry standards for their client’s work to be published, marketed, and sold.

Please visit www.authorspress.com for more information.

Dana Reyes
Authors Press
510-975-5034
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How COVID-19 is Affecting Austin, Texas Teachers - #Listen To Mario Piña #Follow on Twitter @maestropina

Mario Piña is an eighth grade English teacher in Austin, Texas, where tensions between the union and the district are heating up. He joins The Takeaway to discuss. 

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Mango Butter Market Overview, 2022 Industry Growth, Share, Size, Analysis and Forecast 2027

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Mango Butter is generally processed from the oil that is extracted from the kernel or seed of the mango. It is an organic butter that is characterized by a creamy texture and a sweet and mild aroma. Widely consumed for improving skin texture, it is a good source of antioxidants, mangiferin, oleic acid, triglycerides, and vitamin C. Apart from this, it is extensively utilized as a key component in rash treatment, sunburn healing, treating eczema and dermatitis, and blemishes and wrinkles.

As the Novel Coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Global Mango Butter Market Trends:                                                                                

The global market is primarily driven by the increasing preference for maintaining an aesthetic appearance among individuals. Moreover, the rising prevalence of dermatological conditions, along with the inflating disposable income levels of the masses, are providing a boost to the market growth. Additionally, the shifting preference for organic skincare products among the masses is also creating a positive outlook for the market. Other factors, including the easy product availability via online and offline organized retail channels and extensive research and development (R&D) activities conducted by key players, are further projected to contribute to the market growth.

Request Free Sample Report: https://www.imarcgroup.com/mango-butter-market/requestsample

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Elena Anderson
IMARC Services Private Limited
631-791-1145
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