Being a CEO at any of the world’s largest companies is among the most challenging roles in business. Billions, and even trillions, are at stake—and the fates of tens of thousands of employees often hang in the balance. Yet, even when “can’t miss” high-achievers win the top job, very few excel. Thirty percent of Fortune 500 CEOs last fewer than three years, and two out of five new CEOs are perceived to be failing within eighteen months.
For those who shoulder the burden of being the one on whom everyone counts, a manual for excellence is sorely needed
Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.
Whether you're starting a new business or you’ve been trading for a while, Creating a Business Plan For Dummies covers everything you need to know. Figure out whether your business idea is likely to work, how to identify your strategic advantage, and what you can do to gain an edge on the competition. Discover why a business plan doesn't have to be a thrity-page document that takes days to write, but can be a simple process that you do in stages as you work through your business concept. Learn how to prepare an elevator pitch, create a start-up budget, and create realistic sales projections. Discover how to predict and manage expenses, and assemble a financial forecast that enables you to calculate your break-even. Look at the risk involved in this business and experiment with different scenarios to see if you’re on the right track.
Business plans are the heart and soul of a successful company – they give you focus and operational clarity that can kick major mistakes to the curb. No matter how good your business idea is, you will need a plan to create a solid foundation before going on the market or trying to get investors on board.
Did you know that even science says you need a business plan to make your startup a success?
One study found out that companies with a business plan grow 30% faster than competitors! In addition, startups with a business plan achieve more sustainable success in the long run.
Martyn Scott is a solo indie musician. His music takes influence from some of the great bands of the past. The Beatles, The Beach Boys, Oasis, The Smiths, The Stone Roses and 90’s Brit Pop to name a few. Martyn’s style is laced with effective guitar work, carefully crafted vocal harmonies and thoughtful instrumentation with always “the song” at the heart of it all. Martyn puts the song first expressing “if it doesn’t standup on its own, sang with just an acoustic guitar, then it's not worth trying to prop it up through production. It will always fall short.”
Martyn is from Rotherham, South Yorkshire and has been playing for 21 years. First and foremost a guitarist but he is an accomplished musician on most band based instruments. Martyn plays all the parts on his recordings including all vocal harmonies and records the material from his humble home studio, then it’s ready to be taken to the pros for a mix to produce a polished track. At the age of 17 Martyn worked in a band called The Shakes playing Rock n Roll in working men's clubs up and down the country before the band got seriously into their own material and continued to gig across the UK. The Jives (as they were now called) look back and their best moment when they got the opportunity to support The Bootleg Beatles at the Echo Arena in Liverpool in front of an audience of 9,000. They were allowed to play 1 song so cheekily played a medley of Beatles classics She Said She Said and Tomorrow Never Knows, just so they could stay on stage longer.
Lockdown provided Martyn with time to write, record and self release an album titled “Maybe Just Maybe” which was to be his first endeavor as a truly independent solo artist. He then went on to release his latest single “Gypsy Lane” with one reviewer of the track claiming “It could be a long-lost relic from an alternate-universe version of the 60s where Jeff Lynne produced Lucy In The Sky With Diamonds. The whole track is impeccably crafted and flawlessly rendered, and the way it builds to a conclusion is superb.”
Currently Martyn is writing and recording new work and looking forward to a campaign of singles to be released through an independent London based record label. The first of which is titled “Into Love”. He also plans to gig locally to him and is constantly improving social media content to drive a fan base.
“Great Rock and Pop with quality songwriting at the heart.” Official Website
Do you want to build your hobby business into a fully-fledged venture that will help you build the life you deserve?
Then you NEED this book. Buy now and start reading today!
The same book adopted for college-level entrepreneurship course material!
The most comprehensive guide ever developed for starting and growing a business! In the highly competitive world of business, what makes or breaks a new entrepreneur?
Sourced from over twenty years of firsthand experience working with entrepreneurs, new ventures, and high-growth startups, author Ken Colwell, PHD, MBA has the answers.
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